FLUX vs Recraft
Two image AI tools compared on the facts: what each one does, how it charges, and where their capabilities overlap. We track tools, we don't rate them, so there is no winner declared here. The differences below should make the right pick for your use case obvious.
FLUX
State of the art visual intelligence and generative image models
FLUX is a suite of generative image models created by Black Forest Labs, including FLUX.2 and FLUX 3. The toolset includes capabilities for image generation, generative editing, outpainting, and object removal. Developers can access the models via a pay-as-you-go API, deploy open weights locally, or experiment directly in a web playground.
Recraft
Generate and edit images, vectors, and illustrations with consistent style
Recraft is an AI design tool for generating and editing images, vectors, and illustrations. It supports creating visual assets in a consistent brand style. The platform offers features like text-to-image generation and vector graphics editing.
At a glance
Swipe the table sideways to see both tools.
| FLUX | Recraft | |
|---|---|---|
| Price | Free plan available Pay-as-you-go Custom · Enterprise Custom | Free plan, then $10/mo Free Free · Basic $10/mo · Pro $16/mo · Teams $18/mo |
| Pricing model | freemium | freemium |
| Website | blackforestlabs.ai ↗ | recraft.ai ↗ |
| Shared capabilities | image-generation image-editing text-to-image | |
| Only here | ai-generation developer-api fine-tuned-models | vector-graphics brand-voice |
Capability tags are factual labels we assign when a tool is added; they describe what a tool does, not how well it does it.
Checked against the vendors. Written from each vendor's own site and last re-checked there: FLUX (not re-checked yet) · Recraft on July 22, 2026. Vendors change pricing and features without notice, so confirm anything that decides your purchase on the vendor's page.
Also in image
A tool we have an affiliate relationship with. It is not part of the comparison above and we are not calling it the better pick.
- Generating multi-format ad visuals quickly
- Analyzing competitor ad creative strategies
- Creating UGC-style video ads from single image uploads
Key features
FLUX
- Text-to-image generation and generative editing with FLUX Kontext
- Object and shadow removal using FLUX Erase
- Frame extension in any direction using FLUX Outpainting
- Sub-4 second visual try-on generation for e-commerce products
Recraft
- Generate images from text prompts
- Edit generated images and vectors
- Maintain consistent brand styles
- Convert raster images to vector
- Upscale images
What each one does well
FLUX
- ✓ Generating and editing images using generative flow matching models
- ✓ Self-hosting open-weight image models on private hardware
- ✓ Integrating visual AI generation into creative platforms via API
Recraft
- ✓ Creating consistent brand assets
- ✓ Generating vector illustrations from text
- ✓ Upscaling and editing images
Full fact sheets, FAQs, and discussion links: FLUX · Recraft · all image tools