Mailchimp vs MailerLite
Cheapest paid tier each vendor publishes. Free plans are listed above; tiers priced on request are not plotted because there is no figure to plot.
Where they differ
Only on MailerLite
- Lower entry price: $12/mo against $13/mo
- Website builder
- Also on iOS
From the pricing tiers and capability tags we track. A capability missing on one side means we have not recorded it there, not that the tool cannot do it.
At a glance
Mailchimp and MailerLite both appear in this directory's writing listings. Prices below were read from the vendors' own pages, most recently on October 26, 2026. Paid plans start at $13/mo on Mailchimp and $12/mo on MailerLite. We track marketing content on Mailchimp and website builder on MailerLite; both cover email writing and workflow automation. No score and no winner: the facts do the picking.
Capability tags are factual labels we assign when a tool is added; they describe what a tool does, not how well it does it.
Checked against the vendors. Written from each vendor's own site and last re-checked there: Mailchimp on October 26, 2026 · MailerLite (under review since October 26, 2026). Vendors change pricing and features without notice, so confirm anything that decides your purchase on the vendor's page.
Mailchimp
Email and SMS marketing platform with automations and AI tools
Mailchimp provides email and SMS marketing capabilities alongside marketing automations and analytics. Users can design campaigns using over 300 templates and connect their workflows to platforms like Shopify and WooCommerce. The platform also includes audience segmentation, predicted demographics, and transactional messaging APIs.
MailerLite
Email marketing and website building platform for growing businesses
MailerLite is an email marketing and website building platform used by over 2.3 million users. It features drag-and-drop newsletter editors, automation workflows, signup forms, and website builders.
Also in writing
A tool we have an affiliate relationship with. It is not part of the comparison above and we are not calling it the better pick.
- Ecommerce stores automating cart recovery and product recommendations
- Creators hosting webinars and selling online courses
- Marketers generating complete multi-channel campaigns using AI assistance
Mailchimp and MailerLite in action
Each vendor's own walkthrough, from its homepage or official YouTube channel. We don't make these videos and we don't rate them.
Mailchimp
MailerLite
Key features
Mailchimp
- Email and SMS campaign creation
- Drag and drop builder with 300+ email templates
- Audience segmentation and predicted demographics
- Automated customer journey flows
- Marketing and Transactional developer APIs
MailerLite
- Visual email automation builder and workflow triggers
- Drag and drop website and landing page builder
- Multiple newsletter editors including Simple, Drag and Drop, and Custom HTML
- Digital product and paid subscription sales tools
- Hosted MCP server for direct AI tool integration
What each one does well
Mailchimp
- ✓ Automating multi-channel email and SMS customer journeys
- ✓ Managing contact lists with predictive demographics and segmentation
- ✓ Sending transactional emails via API or SMTP integration
MailerLite
- ✓ Building and sending custom email newsletters
- ✓ Creating landing pages and websites with drag-and-drop builders
- ✓ Setting up automated email sequences and e-commerce triggers
People also ask
Which is cheaper, Mailchimp or MailerLite?
MailerLite is cheaper: paid plans start at $13/mo for Mailchimp and $12/mo for MailerLite.
Does Mailchimp or MailerLite have a free plan?
Both Mailchimp and MailerLite publish a free plan.
What is the difference between Mailchimp and MailerLite?
Mailchimp and MailerLite are both tracked for email-writing, workflow-automation, templates. Of the capabilities they do not share, only Mailchimp is tracked for marketing-content, developer-api, and only MailerLite is tracked for website-builder, app-integration.
How much do Mailchimp and MailerLite cost?
Mailchimp: free plan, then $13/mo. MailerLite: free plan, then $12/mo.
Answers are generated from the tracked plans and capability tags shown above, so they move when the vendors' pages do.
Full fact sheets, FAQs, and discussion links: Mailchimp · MailerLite · all writing tools