Mailchimp
Email and SMS marketing platform with automations and AI tools
Worth knowing: Free plan: Under 250 contacts
Where people discuss it: Product Hunt ↗
Acquired by Intuit in 2021, Mailchimp is an audience management and engagement platform designed for business marketing. It combines email creation tools with automated journey flows, reporting dashboard analytics, and AI content creation. Developers can use the Marketing API and Transactional API to sync subscriber data, send dynamic template emails, and receive webhook notifications. Pricing scales by contact volume and monthly email volume across free and paid tiers.
- Category:
- Writing
- Price:
- Free plan, then $13/mo
- Free plan:
- Yes
- Works on:
- Web, API
- Integrates with:
- Shopify, WooCommerce, Canva, Zapier, Square, Wix
- Prices checked:
- , against mailchimp.com
Mailchimp pricing
As printed on mailchimp.com on October 26, 2026
Figures are copied from the vendor's own pricing page, never calculated or converted, and a tier we could not confirm is left out rather than estimated. Pricing changes without notice. Check mailchimp.com before you buy ↗
What changed
All tracked changes →Mailchimp added the Essentials plan at custom pricing.
· source ↗
Mailchimp added the Standard plan at custom pricing.
· source ↗
Recorded when a weekly re-read of the vendor's pages finds a tracked figure has moved. It says what the pages showed on two dates and nothing about why.
At a glance
- Free trial
- Yes
- Team plan
- Yes
- Open source
- No
- Self-hostable
- No
- Capabilities
- Email writing Marketing content Workflow automation Templates Developer API
Featured on
Last confirmed: against mailchimp.com. Information may have changed since then; check the vendor before you buy. How we check.
Compare Mailchimp
Ordered by how often each comparison is searched, taken from Google's autocomplete suggestions. Pricing on both sides comes from the vendors' own pages.
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See Mailchimp in action
What Mailchimp does well
- ✓ Automating multi-channel email and SMS customer journeys
- ✓ Managing contact lists with predictive demographics and segmentation
- ✓ Sending transactional emails via API or SMTP integration
Key features
- Email and SMS campaign creation
- Drag and drop builder with 300+ email templates
- Audience segmentation and predicted demographics
- Automated customer journey flows
- Marketing and Transactional developer APIs
A tool we have an affiliate relationship with. Not a recommendation over Mailchimp.
- Ecommerce stores automating cart recovery and product recommendations
- Creators hosting webinars and selling online courses
- Marketers generating complete multi-channel campaigns using AI assistance
People also ask
What developer APIs does Mailchimp offer? +
Mailchimp provides a Marketing API to manage lists, campaigns, and automations, as well as a Transactional API and SMTP service for outbound messaging.
Does Mailchimp support transactional email webhooks? +
Yes, Mailchimp Transactional includes webhook documentation and tools for monitoring message delivery events and troubleshooting batch errors.
How does Mailchimp handle personalized template content? +
Mailchimp supports merge fields in marketing campaigns and uses Handlebars syntax for conditional logic and dynamic data in transactional email templates.
Is Mailchimp free? +
Yes, Mailchimp has a free plan (Under 250 contacts), as of October 26, 2026. Paid plans start at $13/mo.
How much does Mailchimp cost? +
As of October 26, 2026, Mailchimp lists 4 plans: Free, Essentials at $13/mo, Standard at $20/mo, Premium at $350/mo.
What platforms does Mailchimp run on? +
Mailchimp runs on Web, API.
What does Mailchimp integrate with? +
Mailchimp officially integrates with Shopify, WooCommerce, Canva, Zapier, Square, Wix.
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Pricing & Product Hunt
We track and organize AI tools. We don't rate them. These links go to the tool's own listing and discussion pages so you can judge for yourself.
For the Mailchimp team: add a badge to your site
Mailchimp was the AI Tool of the Day on August 11, 2026. The badge says that and links here. It is a fact about this listing, not a rating or an award.
Launch post, changelog or press page? The Mailchimp kit has a one-line mention, the share card and ready-to-post text.
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